Target

• branding
• promotion

Extending an existing brand.

For baby-expectant parents, Target offers gift registries. New catalogs and marketing campaigns are developed each year. Target Creative Manager Sarah McNerney asked Deb to extend the Target bullseye campaign to Lullaby Club. Deb developed concepts, art direction, and design for a welcome kit that included a playful catalog, a rhyming welcome book, and coupons. And when Target AD Dawn Selg developed the catalog for the re-branded registry, Target Baby, Deb joined the creative team, developing concepts and art directing photography.

Simple Life is a brand concept Deb developed for a country modern line of home decor that included naming, photo style, packaging, and in-store marketing.

Concepts and art direction for home office, party, and stationery in-store marketing featured lifestyle snippets.

For a recruitment campaign aimed at college students,Target Creative Manager John Mayhew asked Deb to create concepts, art direct photography, and develop a style guide for billboards, posters, kiosks, transtops, internet banner ads, and newspaper inserts.

SCOPE:
• Concepts, co-art direction, and design for Lullaby Club Registry Kit
• Concepts and co-art direction for Target Baby catalog (with Deb Bistodeau)
• Concepts, naming, and design for Simple Life (packaging, ISM)
• Concepts and art direction for home office, party, and stationery ISM
• Concepts, design, and art direction for recruitment campaign
Additional work for Target includes packaging for housewares and apparel, ISM for various departments, photo art direction for pet products, and brand development for a potential product design partner. (Deb also made the suggestion to create a small plush bullseye dog and provided the mockup that evolved into a collectible with many variations.)

Photographers:
Patrick Fox, Jade Albert, Graham Brown, Howard Bjornsen, Bob McNamara, Kevin White, Mike Habermann, Todd Hafermann (and many talented stylists)