LifeScan

• branding
• interactive

Anniversary branding and communications for a healthcare company.

LifeScan, a Johnson & Johnson company responsible for the OneTouch® family of blood glucose meters, wanted to "acknowledge, congratulate and celebrate the great people, amazing innovation, and history of a company and culture dedicated to helping people with diabetes live richer, fuller lives" during their 30th anniversary year.

SCOPE:
Creative strategy, concepts, and design for:
• Anniversary theme, identity, and messaging
• Website with interactive features for employees
• Posters/banners
• HTML email
• PowerPoint template
• Employee recognition gifts and awards
• Videos (concepts only)

DEVELOPMENT PARTNERS:
HTML email and web development: TEN7 Interactive
PowerPoint development: Jodi Stammer