i get around

• branding
• interactive
• products | books | packaging

Entrepreneurial adventures.

How do you create children's products that encourage reading, healthy habits, and creative self-expression—from the earliest ages? Deb answered this question by creating I Get Around—a line of books and products to help kids go places in everyday life, on special trips, and in their imagination. Her entrepreneurial adventure included creating and producing the brand and product line, taking on a wide range of roles (writer, illustrator, designer, marketer, publicist), selling to retailers in 19 states, and developing an I Get Around Kindergarten Tour.

SCOPE:
Creative strategy, brand development, concepts, design, writing, and illustration for:
• Brand identity and messaging
• Products (board book, journal, stickers, suitcase)
• Brand extensions, promotional items, and style guide
• Sales collateral
• Website
• HTML email

Intern: Lisa Musselman
Trade show buddy (and master steamer): Katherine Emmons
Editor: Laura Beaudoin
Website developer: Paul Herzing
Production coordinator: Jim Bindas